Real-Time Wellbeing Insights
Track athlete and staff wellbeing over time — before issues become problems.
Trusted by Athletes
Built with lived experience and confidentiality in mind, fostering true buy-in from players.
AI-Backed & Performance-Aware
Designed to align with sporting cycles, pressure periods, and performance demands.
A Preventative Approach
Not reactive. Not clinical. Just smart, scalable mental health support, delivered daily.
Engineered for High-Performance Teams. Built to Elevate People.
Why Not I Wellbeing is a digital mental health platform designed specifically for elite sport environments. We provide preventative mental health care through intelligent check-ins, AI-driven insights, and performance-aware data. Built by athletes, for athletes — our approach empowers clubs to monitor wellbeing in real time and build cultures of trust, resilience, and peak performance.
Cure before Crisis.
“Mental health is health. Just like a sprained ankle or a pulled hamstring, it’s something we have to address.”
— Michael Phelps, 23-time Olympic gold medallist
“There’s no performance without wellbeing. They’re the same conversation.”
— Dame Katherine Grainger, Olympic rower & UK Sport Chair
“I didn’t know how to ask for help, because I thought I’d be judged. But now I know — real strength is speaking up.”
— Serena Williams, 7x Wimbledon Champion, 23x Grand Slam Singles Champion
“If we’re not mentally well, we’re not performing at our best. That’s the truth every coach needs to understand.”
— Phil Jackson, NBA Hall of Fame Coach
Contact Us
Leave us a few details and we’ll be in touch. Whether you’re exploring a pilot or just curious to learn more — we’d love to hear from you.